HomeMission - Vision - KRAFT Paints

KRAFT PAINTS’s mission is not just to operate as an inks, architectural paints and energy savings system manufacturer and production company but as your dedicated business partner, as we continuously strive to meet your unique needs.

Our MissionCustomer centric partnerships

At KRAFT PAINTS, our mission is to serve our customers according to their specific needs, keeping close relation with them, therefore understanding their requirements and reacting immediately to serve their needs. We, at KRAFT PAINTS envision a partnership with our clients. We continuously strive for excellence in order to meet the demands of our customers, shareholders, and employees and we are passionate in delivering our promises with punctuality and professionalism. Our people are the key drivers for consistent quality and continuous innovation to our local and international customers. Their diverse experience, creative thinking, talent and ideas drive performance and support our aspiration to achieve our goals.

Aligning our objectives

We work hard, in close cooperation with our partners. We listen to what they say. By doing so, we increase the speed of implementation, streamline processes and improve results. Teamwork with customers from packaging converters to commercial printers and beyond brings continuous improvement in our business relation so they can rely on our sales and technical expertise to deliver exceptional, high-quality innovative products, services and always be in the forefront of technology.


At KRAFT PAINTS, we wish to be recognized as a regional paints company providing advanced paints and varnishes solutions for every customer by continuously embracing innovation through engagement and knowledge application. Our purpose is to effectively impact the living experiences of people and to work closely with our community and serve our shareholders, partners and clients.

The Only Thing That Is Constant Is Change’ – Heraclitus

Our vision aspirations are driven by our people. Using innovation as our guide, we engage in sustainable practices and anticipate the needs of our customers within our constantly changing industry. We focus on innovation and integrity within a company culture always reaching out to important and meaningful activities. We believe in deep collaboration and cross-function of our groups and empower every person to work with honesty and high ethical standards. We encourage continuous learning and creative thinking, we promote team-based problem-solving, and we recognize and share successes as to become a truly sustainable company.