KRAFT PAINTSStrategy & Goals
With the aim of achieving our vision of strengthening our leading role in the ink market and gaining a leading position in the coatings sector and energy saving market, the Group’s growth strategy focuses on the following goals per industry:
- Inks Sector
- Paints & Energy Saving Sector
- Strengthening of the leading position in the ink market in the SE Europe
- Penetrating new/emerging Markets
- Introduction of high specification ink series to meet up with the ever demanding market requirements and environmental standards
- Constant capital expenditure in R&D and know-how sharing
- Expansion and enhancement of distribution network in South East Europe
- Supply chain optimization
- Penetration in new/emerging markets
- Explore other investment opportunities in the region
- Increase market share in Greece and South East Europe
- Investments and constant modernization in production plants
- Innovative tinting systems with innovative tech specs
- Introduction of innovative products every year, faithful to our vision of innovation that gives value
- Exploitation of existing network in order to initiate product entrance in parallel markets (plasters, tools, thermo/hydro-insulation systems) and the corresponding development of their sales points.
- Further expansion of our network in South East Europe
- Exploitation of NOVA CLUB know-how in R&D, marketing and advertising
- Evaluate opportunities of further expansion via acquisitions
